Author: ad_new

Driving Business Growth Using Digital Marketing

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Understanding ideal customers, products they want to focus on and key messages are all drivers of better digital marketing. Traditional marketing is out and if you need to generate more leads & noise for your business, Digital Marketing is the only way forward. 

If you need help building your knowledge on digital marketing and how to use these platforms to generate business, this workshop is suitable for you. 

What we’ll be discussing: 

  • Is digital marketing the right fit for your business?
  • Choosing the right digital marketing channels for lead generation
  • Google ads vs Social media marketing
  • Required investment and budgets you’d need for your campaigns
  • Tracking systems to know which platform is generating most revenue
  • Sales-driven KPI’s you should care about
  • What to ask when hiring a digital marketing agency

Who is this workshop for?
Business Owners, Entrepreneurs, Founders & Marketing Managers

Date: 25th February 2020
Time: 2-4 PM
Venue: 5th Floor, Al Rayyan Business Centre, 48 Burj Gate, Downtown Dubai
Cost: Free
Click here to sign up for the workshop

[Workshop] Digital Marketing Developments: What You Need To Do in 2020 To Generate New Customers, Improve Your Lead Quality & Combat Increasing Advertising Costs

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Did you know

  • Did you know digital marketing has jumped up by 10% in the past 2-3 years in Middle East
  • The UAE’s e-commerce market is estimated to be worth $27.1 billion by 2022
  • UAE has the highest cost per click than any other country

The MENA region is going to be the next big growth market for e-commerce. The Gulf region especially is being touted as the market that’s set to grow exponentially within the next couple of years. According to Statista, overall growth across the Middle East and Africa would be at a CAGR of 11% in the next four years (2018-2022).

With an escalated growth of digital marketing developments, trends are changing too. What might have worked for you in the past, might not be applicable anymore or might need slight updating.

If your current digital strategy isn’t producing good results or you need help coming up with a digital strategy for your business in 2020, this workshop is suitable for you.

Who are we?

Above Digital is the #1 sales-focused lead generation agency in Dubai, since 15 years. As a leading digital marketing agency in Dubai, we help small businesses reach their goals and generate leads and customers for them using online marketing channels.

What you’ll learn:

  1. What Digital marketing trends can we use in 2020 across multiple platforms like Google, Facebook, and Instagram
  2. What kind of investment is required to see the results
  3. How to implement tracking systems to know which platform is generating most revenue
  4. What digital strategies can we implement to cut down your costs
  5. How to generate quality leads instead of wasting money on dead leads
  6. How to stay on top and get the most out of digital marketing in an over saturated market
  7. How to drive quality traffic to the website using Pay per Click Advertising
  8. Understanding basic digital terms and what to ask when hiring a digital marketing agency
  9. How to use email marketing to nurture and retain clients

Who is this workshop for?

  • Owners and marketing managers

Date: 15th January, 2020
Time: 2-4 PM
Venue: Al Rayyan Business Centre, 48 Burj Gate
Cost: AED 50 per person
(this cost allows us to block your seat and ensure we have a confirmed, serious attendee)

We’ve got only 15 spots available for this workshop, so complete your registration and payment at the earliest.

Pay using our secure payment gateway to block your seat.

Once you pay, you’ll receive a confirmation email from us within 5-10 minutes. If you don’t receive it, give us a call on +971585675488

My current favourite Podcast that takes up most of my reading time!

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Did you get to read the last couple of mailers I sent before I stopped writing them?

If not, you can find all the previous articles I have written from the secret of our success, to what I have learnt from my mentors and a few more, here.

I read and listen to books and podcasts almost 2-4 hours a day. Sometimes more sometimes less.

Usually, I brain dump all the information I listen on to my team.

There are times they get excited to hear the new stuff I am reading about and I am sure there have been times when they get bored. Thank god they never voice that 🙂

I am actually scared of sharing too much or being judged by what I share, which leads to procrastination and the next thing I know is that I have dropped this task altogether.

I am sure this has happened to you before, yes?

My problem is that I read so much,  I get lost in my world of ideas on what to write.

I also read different types of books and listen to podcasts from mind to business to marketing to spirituality to psychedelics to anti-aging (well yeah…I am a woman and the anti-aging topic is close to my heart ;)) and everything in between.

Too much information creates brain fog.

And that has started to happen to me a lot.

All this reading and listening to books is making my brain too active to get a good night sleep.

I am advised by friends and family to give myself a reading detox by listening to music once in a while. Or sometimes by not listening to anything.

I have yet to take any of the above advice. 😐

Enough of ranting, let’s get to the topic of today’s email here…

But before that, I want to share with you that I am working on a special project which I shall reveal soon. 

So keep an eye out for my announcement. 

Today, I want to share with you what is keeping my ears hooked to those headphones, particularly these days!

It’s Tim Ferris’s Podcast called The Tim Ferriss Show.

It’s one of my favorite and if you have not started listening to his show, I would highly highly recommend you do.

And my favorite episode was when his guest was one of my marketing mentors. Seth Godin.

I absolutely love all his books and it was such a delight to get to know him more through Tim’s podcast.

When 2 of your favorite people are having a conversation, you sit down with a pen and paper and take notes 🙂

I bought and downloaded all the books, Seth Godin, reads or listens to.

One of them was Zig Ziglar’s Secrets of Closing The Sale.

He listens to this book often sometimes once a month. So I started with this one from all his recommendations.

If your job in the company is to sell, you must… must read this book.

Rather listen.

Not only is Zig extremely funny and entertaining, but the wisdom of the stories he shares from his real-life during the 60’s apply to today as well.

In one of the stories, he tries to explain how choosing a low price item can cost you more than the price you pay for it and it would have been smarter to invest in a better quality product which then lasted him for years.

The story goes like this.

When they were living in South Carolina and their son was about 6 years old, they wanted to buy him a bicycle. They went to the local store where they had an option to buy a bike for 34.95$ and another one for 65$.

Can you guess which one they bought?

Of course, the cheaper one.

However, in a week’s time of using the bike, the handlebars broke. So they went back to the store and as the bike was still in the warranty, he got the handles replaced without any cost.

After almost a month the handlebars broke again. And this time the warranty was over, so he had to pay about 6.95$ to replace the handlebars.

After a couple of months,  some other important part of the bike broke which cost him almost 15$.

By now, the bike cost him about 56$ in 6 months. That’s almost 9$ a month + the discomfort of going to the store for the repairs all the time.

He got frustrated and decided to scrap this bike and buy the higher-priced one which was for 65$.

This better quality bike lasted him for more than 10 years until his son was too old for the bike with absolutely bare minimum repairs.

So if you do the math, this expensive bike of 65$ costed him 6$ a year vs the cheaper one which cost him 9$ a month.

The moral of the story is how much did that expense cost him vs the price he paid.

So why am I sharing the story here?

I have seen most businesses do this mistake of choosing a cheaper vendor/product and then struggling to get the results.

With this email, I want you to think about this story and apply to your purchases by choosing quality over price. Because a cheaper product or a vendor will eventually cost you way more in the long run.

Unlike the bike example, the stake at the business level is way higher.

Time lost =  Opportunity loss = Revenue loss

On this note, I will close this email.

I want some feedback from you though.

Has it happened with you when you have tried to save and it has actually cost you way more than investing in a better vendor or product?

I would love to hear your stories here on our blog.

I love reading long emails. Maybe that’s why my emails are long as well.

How was your summer by the way?

I had such a great holiday this summer. My best holiday ever.

What I did and where I went, I will share with you in my next email.

Until then, wish you a lovely week ahead!

And waiting to hear your stories on our blog here.

Here is to your success.

Regards
Namita

PS:
I am recently finished this amazing book called The Surrender Experiment by Michael Singer. 

Absolutely life-changing.

This book has made me look at situations, setbacks, delays and opportunities with new lenses and sort of created this amazing peace and calm within.

I am no more anxious to reach a place or a destination or a level at work anymore.

The author explains how surrendering can open up new doors to amazing success in personal and business life. 

I Want To Share With You A Secret About Our Success

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It’s amazing how 1 month has flown by…I realized this as my team followed up with me on the May newsletter.

In my April Newsletter, I shared what I learnt from my mentors…and I got some amazing feedback. Thank you to all of you who replied and shared their thoughts.

We are already in the 5th month of this year. Can you believe it?!

The year is just flying by, which means all is going well ?

They say if time is flying for you, then things are good and you are enjoying life. It’s only when times are tough that you feel every minute of every hour of every day!

I am sure you agree! We have all had such days…

Today I want to share with you one secret about the success of our business.

I was having a meal at Salero (my favourite Spanish restaurant in Dubai) with a client and now a dear friend over tapas and sangrias when she was sharing stories of her coaching clients and the average lifetime value (LTV) of each of her client for her business.

Suddenly it dawned on me that the average lifetime value of Above Digital clients has crossed more than a million dirhams as most of our clients have been with us for 5+ years.

I was amazed and startled.

Then suddenly I felt this gush of happiness, excitement, joy and gratitude for my clients who trust us with their business, and for my team who put their heart and soul in serving them ?

One of the things I learnt from my mentors when I was new in business was that the current client is more important to a business than a new client.

Ramez Helou, my sales coach, said Namita, it is easy to upsell and cross-sell and make more from current clients, as long as its a fair addition to your services and benefits them.

He made me do the math on how long it takes me to sign up a client.

I understood then that it takes almost 1 to 3 months for a new prospect to sign up for a 3-month trial project for digital marketing services at Above Digital.

Based on how our campaigns produce results for them, the next option is to sign up with us for a year, or part ways – as we can show real magic with our campaigns for long term accounts only.

So I made it rule for myself and my team that a 100% priority will always be given to our current clients and their current campaigns.

I understood earlier on that if our current clients are happy with our services and their business is growing, they will never cancel the project with us and thus our cash flow will be happy and so will be the growth of the company.

At the end of the day, stability is so important in business just as it is in relationships!

Another thing I learnt from my mentor Brian Kurtz when I attended his conference at Stanford was the concept of Overdelivery. (I do have a lot of mentors! :))

He made sure all the attendees got 100x the value of what we invested to attend that conference.

Each attendee received materials and swipe files of some amazing work done by all the speakers which we could take back with us and there were so many folders that I had to buy a separate bag and also pay for the excess baggage to bring this pot of gold back to Dubai with me! 🙂

Recently he has released a book called Overdeliver and I highly recommend you to read this book. I have started reading it and am loving it. I think every business owner must read this book.

I shared this concept with my team and ensured they understood this as well.

One of the ways we over delivered to our current clients recently was by implementing a Lead Tracking Sheet.

We generate 100’s of leads for our clients and each lead is quite expensive for them with ad spend and our fees combined.

We wanted to ensure that the client or their managers handling lead follow-up for sales and bookings are not missing out on any of these valuable and expensive leads.

Our clients love it.

And my team loves this upgrade more because now they know full details about each lead and based on how the leads are converting or not they can further optimize the campaigns and thus give better ROI on ad spend on various platforms.

We did this completely free of charge but the value that this sheet provides to them is priceless 🙂

This was done for all our clients after a successful pilot with our oldest and loyal account Cool Aroma Spa.

Cool Aroma Lead Tracking Sheet Image Preview

I have followed both these pieces of advice religiously and ensured my team understands this as well. 

I also share this with all our clients and show them the importance of retaining and nurturing their current clients by giving exceptional service and overdelivering more than their expectations.

Sometimes it’s just the little things that will make a huge difference in an overall experience a customer gets from your business.

The best way to increase the lifetime value of a customer for your business is:
1. Exceptional service &
2. Over-delivery

and this will then give you LOYAL HAPPY CLIENTS who are proud to be with you.

These raving fans will not only buy more from you but also send you referrals 🙂

Digital Marketing tip for you!

If you are not doing EMAIL MARKETING for your business its time to seriously consider that, as its the best and the most inexpensive way to retain and nurture clients.

Email is the best way to get on top of mind recall for your current clients and potential clients.

Again, be ethical. Build your own list instead of spamming bought lists (I will probably write about it in the coming months on how to do this).

Here’s an example of the power of email:  

If you see your current inbox, count the messages you get from Facebook and LinkedIn and other social media platforms.

They send you an email when someone likes, clicks or tags you on photos. And as you see this email, you open it, click to see who has tagged you…and bam, 30 minutes are lost browsing on FB/ Insta news feed.

How many promotional Ads did you see in this process!?

Do you see the power of email now?

I truly believe that till today Email is the most powerful sales tool and a very important pillar of Digital Marketing.

If you’re looking to try out email marketing and don’t know where to start, Quick Email Marketing software is easy to use and has ready-made templates for creating beautiful professional email designs.

If you need any help to get set up there, send me an email reply and I will get you sorted.

Any email marketing software you are comfortable is good as long as you are sending regular and timely emails.

Consistency is key here.

Most of our business comes through email as well by the way.

Trust me, it’s powerful. Use it.

And again its the most inexpensive form of digital marketing 🙂

P.S.
I was moving houses this month plus my family was in town so I could not do much reading as I usually do, however, I have started listening to one more book titled 12 Rules for Life by Jordan B Peterson and I am enjoying it as well 🙂

I have to hear it with attention though as it is full of some amazing nuggets of living a fulfilling life. A quest we are all on for!

What I learnt from my mentors

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One of the things I learnt from my mentors earlier on was the power of knowledge. The common traits of successful people I follow is that they read a lot. 

Consider the extreme reading habits of these billionaire entrepreneurs:

Here is an interesting article on how the best leaders follow the 5-hour rule (that is 1 hour a day of reading in a week):
https://medium.com/accelerated-intelligence/bill-gates-warren-buffett-and-oprah-all-use-the-5-hour-rule-308f528b6363

I try to read at least 1 book a week and I enjoy listening to books on audible. So when I am cooking or driving or just going for a walk or my run, I have a book with me to enjoy and grow my knowledge.

The best way to find good books is to pen down the books that the people you follow suggest or read.

I, in fact, instantly buy them and keep them in my library and when the time is right I get to reading these books.

Sometimes the books call me to read them. I promise this happens!

You pick up the book at the right time when you need to hear that message. It’s like the teacher appears as soon as the student is ready.

This week I read a book called the Biology of Belief by Prof. Bruce Lipton.

One of the best books I have read so far. I highly recommend reading this book especially if you are a parent. 

The book busted myths on how genes and DNA do not control our biology, but it is the environment we live in and the thoughts we think that actually control the gene and the DNA and that we can reprogram our genes with the suggested process in the book. 

This book will forever change how you think about your own thinking.

Here is the link for this book on Audible:
https://www.audible.com/pd/The-Biology-of-Belief-Audiobook/B002V013NU

I also apply everything I read back into our business. At the end of the day, advertising is all about Psychology.

Which is why I read a lot of psychology books which give me insights on the human mind and the buying behaviour. 

It’s all about what you say and how you say at the right time of the need.

I was lucky to have got an opportunity to attend the only best copy writing conference that held at Stanford called the Titans of Direct Response Marketing in 2014 that changed the way we did any copy in our campaigns. 

In advertising the word “copy” is used for content. 

I got to learn in person from A-List copywriters of the world like Dan Kennedy, Gary Bencivenga, Jay Abraham, Ken McCarthy, Perry Marshall and got to hang out with the best of the best in digital marketing in that conference. 

Attending that conference was the best investment I could have ever done for my business. 

The way we write content for websites, or blogs, or email newsletters or our ad copies, every word and the sentence has a purpose. 

So what’s new in Digital Marketing?

WhatsApp! Yes! WhatsApp is new in my world of digital marketing. 

Since we introduced WhatsApp as a call to action on our landing pages, we have seen an increase in conversions especially conversations and thus sales. 

Our normal method for Lead Generation used to be form submissions. 

But that means people have to fill in the details like their name, email and phone number and after submitting the form they have to wait to receive a call back from the client.

The world is moving at a very fast pace where time is money and people prefer to chat vs talk on the phone. 

WhatsApp gives access to the right person with a click and eliminates the waiting time for both end users and service providers. 

Having said that, with some clients and some services we have noticed that while the number of inquiries increases with WhatsApp as a call to action, the quality of the lead is not good as they click on WhatsApp just for information. 

Whereas when people submit a form they know they are giving their details manually and feel more responsible to honour their inquiry. 

So it’s best to always test and see how your customers respond and which method converts better for your business.

Try adding WhatsApp as a call to action on your website and landing pages to generate more leads from your website!

Did I leave you with some good insights that you can apply for business today? 

Leave a reply below and let me know, I would love to get some feedback.

The Formula For a Perfect Facebook Ad

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It doesn’t matter whether you’re an absolute expert at Facebook ads or a complete rookie.

Creating Facebook ads are time consuming and frankly, it’s really hard to get every single element perfect everytime. So we’ve come up with a foolproof method to ensure that you create your Facebook ads with precision.

1. VISUALS

The images or visuals that you use in your ad are the most important element of your ad as this is what makes the viewer stop scrolling and actually look at your ad’s text/copy. Whatever the visual you choose or design, it has to POP!

So how do you add that extra zest into your images?

You either use complimentary colors or completely contrasting colors to draw in the eye.

Make sure your illustrations are eye-catching. If you’re using images, try incorporating images with humans in them. People relate to faces and emotions and this has the power to attract people to your ads.

If you’re using fonts in your ad creative, pick a maximum of two font families so as to not distract your viewer from the message.

2. AD COPY  

Once you’ve managed to capture your viewer’s attention with that stunning visual, you need to keep them hooked with great copy! Here’s how to make sure your copy will get results!

Don’t beat around the bush. Your copy should be simple, clear and effective.

Rather than focusing on the customer’s problems; focus on the benefits that they’ll receive from your products.

While information about benefits works; emotion is what gets your viewer to actually take action. Whether it’s a feeling of joy, urgency or sadness, getting some emotion is your viewer will help. In simple words, your viewer needs to be TRIGGERED!

Your copy has to be strong and action-oriented in both the headline and the text. Don’t miss out on the power of a short but strong headline!

3. What’s your ASK?

Over the years, AD gurus have stressed enough on this single point.

If you want someone to take action, tell them what to do!

With Facebook ads, you can customize your ads buttons to trigger desired action. For example, you can choose between ‘Sign Up’, ‘Book Now’ , ‘Like Page’ etc.

While this is a good enough ask, you should also incorporate this element into your ads copy.  

Tell your customer to Sign Up or to Book Now and this will influence their response to your ad.

4. Offer Something!

Well this comes down to the basics of advertising. Your audience is flooded with ads all day long! What are you offering them that’s going to stop them in their tracks and be completely SOLD?

Even if you aren’t really selling a product or service on Facebook and you’re just looking to increase traffic on your page or website, what are you offering them in return for their likes or view?

Give a customer a good offer and you don’t really have to sell!

Keep these pointers in mind while creating your ad and you will notice an increased response to your ads on Facebook.

I understand that creating Facebook ads are overwhelming and sometimes it’s just so easy to forget those important elements.

Take a look at our article – Facebook Ad Design Checklist to ensure you never miss out on any important elements in your ads.

If you have any questions on the topic, or want something answered, send an email through to learn@abovedigital.com and we’ll address it directly via an email response.

FB Ad Campaigns To Learn From (Ads Library of Inspiration)

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You may have read several articles on how to create the perfect Facebook ads, how to write ad copy etc.

But sometimes, all you need is a reference to some truly killer ads on Facebook, so you can emulate them as you need.

So we’ve deconstructed some of our favorite Facebook ads and all those elements that made the ad work!

But first, let’s go through some simple pointers for creating those failproof ads!

  1. When creating FB ads, the most important thing, is to make sure that you have an offer or an ask. People will only engage with your ad if you’ve given them an irresistible offer or told them the exact action they need to take.
  2. Keep it simple – Be concise and clear in your message.
  3. Use bold, contrasting colors that catch the eye in your visuals.
  4. Have a call to action that encourages people to click on the ad.  

Now, let’s get down to business. Check out some of these brilliant ads and our favorite elements in them.

1. NatureBox – Healthy Snacks.

FB Ad Campaigns To Learn From (Ads Library of Inspiration)

Why This Works

Well, isn’t that image simply alluring!

I mean, all that delicious-looking food plus the contrasting colors of the dishes and the food is beautiful!

To add to that is the bold red illustration that says FREE TRIAL.

The visual itself is enough to get a viewer hooked!

The ad’s copy is a fine example for minimal-done-right.

The entire ad just has 4 lines of text, but it has all the necessary information packed into it.

The first line simply gives the product description, the second gives the customer the exact value and tells him what to do. Then a relatable headline and an additional but important line of info!

Every element in this ad works perfectly and in sync!

2. Audible: Harry Potter Audiobooks

FB Ad Campaigns To Learn From (Ads Library of Inspiration)

Why This Works

For starters, this ad is simply genius as it automatically taps into that very large Potterhead community.  No Potter fan could ever pass over that glaring title with the exact font used in the books.

The visual also uses an array of bright colors to draw the eye.

With regard to the ads copy, it’s simple and effective, with the amazing offer being the opening line followed by  the call to action!

All in all, this ad has got the elements right!

3. Better Help – Online Therapists

FB Ad Campaigns To Learn From (Ads Library of Inspiration)

Why This Works

Advertising related to health, especially mental health is always difficult to get right. But Better Help managed to get it right by creating a meaningful visual that signifies the emotions that go along with mental health issues, in an attractive and creative manner.

The ad also uses short-form text along with just the use simple keywords.

This is a ad done right!

4. GuavaPass

FB Ad Campaigns To Learn From (Ads Library of Inspiration)

Why This Works

This image uses the perfect colors and elements to grab anyone’s attention, guaranteed to make you stop and admire the aesthetics within it.

Again, simple and effective copy with a Call-To-Action in the headline and the text!

Another win.

Now all you have to do is make sure that your ads are just as attractive and on-point!

For more tips on making sure you’ve got all your ad elements right, do check out our article Facebook Ad Design checklist, so you can make sure that your ad is absolutely perfect before you publish it.

If you have any questions on the topic, or want something answered, send an email through to learn@abovedigital.com and we’ll address it directly via an email response.

[TRAINING] Digital Marketing For Fitness & Wellness Industry

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The fitness & wellness industry is one of those booming avenues today and will continue to be so in the coming years.

Which means, the ability to generate some serious ROI through digital marketing.

The fitness & wellness industry includes gyms, nutritionists, wellness products, meal delivery systems, supplements, fitness studios, machines, sportswear and so much more.

So, can you use any digital marketing strategy and just assume it would work for your business?

Every category in the fitness & wellness industry is a niche altogether with a very different customer base.

Creating a solid strategy for your industry & niche is key to getting your Digital Marketing right.

There are certain pillars of digital marketing that are needed for any business to succeed and drive new client sales – but how exactly should these pillars be translated and incorporated for the wellness & fitness industry?

That’s what we dive into during this workshop.

We’ll be covering the below pillars and how to apply them for this industry specifically, and will also be sharing strategies and tips from real campaigns done.

Website

MUST’s on the website to improve number of leads, enquiries, purchases, bookings.

SEO

Strategies to make the most out of SEO and choosing the right keywords to rank on vs keywords to bid on

PPC / Google Ads

How to ensure you are found when your customers are searching for you on Google and strategies to make the most of your spend and improve overall conversions

Facebook & Instagram Ads (social media marketing)

How to use social media marketing for remarketing and closing conversions, and ensuring clients that came through other channels finish their booking and become your customer

Email Marketing

Using email channels to convert new leads via email automation, and best email marketing tips to upsell and create repeat bookings & purchases.

Some things we’ll discuss:

  • How to find the right, qualified audience (and not people who aren’t looking for your services!)
  • Making the most out of your digital marketing spend
  • The RIGHT combination of Google, Facebook and Instagram Ads to get you quality enquiries that book an appointment (and don’t just enquire but never book)
  • How to use remarketing to close appointment bookings of qualified leads
  • How to use digital automation for repeat purchases & bookings in the fitness & wellness industry.

Who is this workshop for?

  • Owners and marketing managers of nutrition centers, fitness studios, meal delivery businesses, gyms & other fitness brands.
  • Also relevant for those with an in-house marketing team
  • Beneficial if you are looking to hire an agency too

This workshop will equip you with

  • Tried and tested digital marketing strategies specifically for this industry
  • Knowledge on different available channels and tools to generate new customers
  • Real numbers and understanding on the kind of ROI you can realistically expect
Date: 17th October, 2018
Time: 3-5 PM
Venue: OBK Business Center, 48 Burj Gate
Cost: AED 250 per person

(this cost allows us to block your seat and ensure we have a confirmed, serious attendee)

We’ve got only 15 spots available for this workshop, so complete your registration and payment at earliest.

Pay using our secure payment gateway to block your seat.

Once you pay, you’ll receive a confirmation email from us within 5-10 minutes. If you don’t receive it, give us a call on +97143212824

[TRAINING] Digital Marketing For Medical & Aesthetic Centres

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Digital marketing is the buzz word for any kind of business in today’s day, but it’s especially important for the medical and aesthetics industry.

Why?

Potential clients looking for aesthetic or medical services first start by looking for solutions to their problems online – and then looking for the best provider for that solution.

These people start and end their journey to find the right provider or doctor on the web 82% of the time.

In order to make these people become clients of your aesthetic or medical center, just having a pretty website is not enough.

There are certain pillars of digital marketing that are needed for a business to succeed and drive new client sales – but how exactly should these pillars be translated and incorporated for the medical and aesthetic industry?

That is what we dive into during this workshop.

We’ll be covering the below pillars and how to apply them for this industry specifically, and will also be sharing strategies and tips from real campaigns done.

Website
Aesthetic & Medical center MUST’s on the website to improve number of enquiries

SEO
Strategies to make the most out of SEO and choosing the right keywords to rank on vs keywords to bid on

PPC / Google Ads
How to ensure you are found when your customers are searching for you on Google and strategies to make the most of your spend and improve overall conversions

Facebook & Instagram Ads (social media marketing)
How to use social media marketing for remarketing and closing conversions, and ensuring clients that came through Google finish their booking and become your customer

Email Marketing
Using email channels to close appointments of new leads via email automation, and best email marketing tips to upsell and create repeat appointments for aesthetic and medical clients

Some things we’ll discuss:

  • How to find the right, qualified audience (and not people who aren’t looking for your services!)
  • Making the most out of your digital marketing spend
  • The RIGHT combination of Google, Facebook and Instagram Ads to get you quality enquiries that book an appointment (and don’t just enquire but never book)
  • How to use remarketing to close appointment bookings of qualified leads
  • How to use digital automation for repeat bookings of clients in the aesthetic and medical industry

Who is this workshop for?

  • Owners and marketing managers for aesthetic and medical centers
  • Also relevant for those with an in-house marketing team
  • Beneficial if you are looking to hire an agency too

This workshop will equip you with

  • Tried and tested digital marketing strategies specifically for aesthetic and medical centers
  • Knowledge on different available channels and tools to generate new customers
  • Real numbers and understanding on the kind of ROI you can realistically expect
Date: 12th September, 2018
Time: 3-5 PM
Venue: OBK Business Center, 48 Burj Gate
Cost: AED 250 per person

(this cost allows us to block your seat and ensure we have a confirmed, serious attendee)

We’ve got only 15 spots available for this training, so complete your registration and payment at earliest.

Pay using our secure payment gateway to block your seat.

Once you pay, you’ll receive a confirmation email from us within 5-10 minutes. If you don’t receive it, give us a call on +97143212824

Why A Facebook Pixel Is So Important

Posted on by ad_new

There are still several advertisers on Facebook who haven’t even heard about the Facebook pixel and if they have, they aren’t using it to its full potential.

If you’re advertising on Facebook or are planning to, and you haven’t given the Facebook Pixel much thought, then this article will be a serious eye-opener.

For those of you who don’t know yet; The Facebook pixel is a piece of  tracking code exclusive to your ad account that should be placed between the Head Tags of every page of your website.

What it does? Well, it tracks the people visiting your website and it tracks all the actions of the people who view your ads.

We all know that the most advantageous factor of Facebook advertising is it’s detailed targeting options. And without the Facebook Pixel, you are definitely not making the most of Facebook’s ad targeting options.

It goes beyond that.

Without the pixel, you can’t really track conversions, neither can you optimize your ads for the same.

Basically, advertising on Facebook without the pixel is no fun!

So what can you do with the Facebook Pixel?

1. Create Custom Audiences:

Facebook knows who visits your website and the exact pages they visited. This information is truly invaluable, because you can create some amazing custom audiences such as,

  • All the people that visited your website in the past 1 – 180 days.
  • The people that visited particular web pages.
  • People who visited your website in the past 180 days, but haven’t visited it in say 60 days (customizable).
  • All the people that converted or made purchases on your website.
  • People who are within the Top 5%, 10% or 25% of your website’s most active visitors.

What you can do with these audiences?

Let me give you some examples.

Creating customized audiences does wonders for both, acquiring new customers and remarketing to existing customers.

Plus you get to create Lookalike audiences of your custom audiences. Facebook will find an audience from a particular location that are very similar (in terms of behavior) to your custom audience.

And without the Facebook pixel, this is simply not possible.

2. Conversion Tracking:  

Besides the targeting options available on Facebook, the pixel is extremely important if you’re actually looking to sell on Facebook.

To track the actual purchases made, you’ll have to create a Standard event or a Custom Conversion event.

These events are basically you determining what a conversion is to Facebook.

So once the conversion is determined, then once people hit these pages or once people convert, facebook will report it to you.

3. Conversion Optimization:

When you select Conversions as the ad objective of your Facebook campaign, you have to select a conversion event for your Facebook ad to optimize. If you don’t have  pixel, you cannot optimize for conversions, so you have to optimize for something else like Traffic or Post Engagement.

Having the Facebook pixel installed on your website gives you the liberty to create conversion campaigns and Facebook will actually deliver your ads to those people who are most likely yo convert.

So here’s what we think. Without the facebook pixel, you can only venture into basic campaigns that won’t give you good results. Your targeting will be nowhere close to on-point and you cannot possibly optimize your ads for the action you would like your audience to take.

Our Recommendation: Don’t advertise on Facebook until you’ve installed that Pixel code onto your website. Installing the pixel is super-easy and just takes a couple of minutes, so why wait?

The Facebook pixel is your second step.

Your first step is figuring out how to use Facebook ads to generate high quality leads.